I'm very sorry that we forgot to include this information in the newsletter and blog post.
Dear Mac App Store Customers,
Thank you very much for your support. We are happy to have you as a customer and will do our best to work within App Store regulations to provide you with a way to get a discounted upgrade to FotoMagico 5 Pro.
Once FotoMagico 5 is ready, we will make it available on the Mac App Store. Customers who bought FotoMagico 4 on the Mac App Store will be able to upgrade to FotoMagico 5 Pro at the same discount as customers who bought FotoMagico 4 outside the Mac App Store.
However, we are not able to offer the Early Bird Sale on the Mac App Store as the Mac App Store doesn't allow the sale of beta versions.
We are currently working with the Mac App Store to get FotoMagico 5 approved.
Due to App Store regulations, we can not offer Mac App Store customers upgrades outside of the Mac App Store. If you have any questions regarding this, please contact email@example.com.
We will inform you once FotoMagico 5 is available on the Mac App Store.
CEO Boinx Software.